REFLECT | SLOW FASHION

Have you ever noticed how your tee-shirt starts to look old after just a couple of washes? Or how your jeans lose their shape after just six months? Or, even more distressing, how much easier it is to discard these pieces to the back of your closet and go out there and find a similarly short-lived replacement?
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More and more brands are constantly beckoning us to consume faster. We shop constantly, and always want more new things, creating a culture of disposable, low quality clothes. And the impact of our behaviour is slowly coming back to haunt us. It is apparent in our overflowing landfills, appalling exploitation of labour, and the irreparable damage to the soil, biodiversity, and water sources. This irresponsible consumption is deemed as 'fast fashion' - a pattern that has far more dire circumstances that we can imagine.
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It's high time we, as consumers, think and behave in a more responsible fashion. Slow fashion is simply about becoming a more mindful consumer. We, as consumers, always have a choice regarding what we consume and how much. Slow fashion urges us to seamlessly unite ethics and aesthetics.
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Early advocates of slow fashion have argued that 'slow' is not the opposite of 'fast'; in fact, the slow lifestyle is a different approach adopted by designers who are aware of the impact their products have on workers, communities, and systems. Slow fashion is about designing, producing, consuming, and living better. It speaks of a more personal relation to fashion, one where trends and seasons don't matter.
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